Mattress specialty retailers generally offer a wide range of mattress heights or 'profiles' from 6 inches to 14 inches. There is no difference to your comfort or sleep experience between a 10 inch and 14 inch mattress. The extra 'height' just adds cost and is intended to give you the impression that the higher profile offers you a better night's sleep.
The PERFECT PRESSURE results, when compared to the expensive leading brands, confirm that you do not have to pay more to get a better night's sleep. Higher mattress profiles, expensive fabric covers and embroidery, advertising and guaranteed satisfaction return policies all add significantly to the cost of a mattress but none of these additional costs adds up to a better nights sleep.
Many mattress companies are publicly listed on stock exchanges so you can see their profitability and determine if 50% to 65% discounts are real or simply marketing tools. If you mark up the retail price of a mattress by 100% or 200% or use an inflated 'manufacturer's suggested retail price' you can then offer steep discounts that are intended to fool mattress buyers.
Ever try to compare national brand pricing at different retailers? Most retailers that offer price matching guarantees have internal branding of their mattresses that are not sold at other retailers so they know the 'guarantee' can never be used.
Embroidered logos, fancy mattress covers and fabrics and higher mattress profiles are simply 'showroom tools' to try and impress a potential buyer to spend more money. Eventually everyone puts a sheet on his/her mattresses so all of the 'added beauty' is rarely seen again.
There has long been a belief that firmer mattresses are more supportive, and are thus better for those suffering back problems. Back pain is often caused by improper spinal alignment and the 5 firmness zones of the PERFECT PRESSURE mattress ensure proper spinal alignment With PERFECT PRESSURE the required firmness and support is dedicated to each of your body areas, which is something no other mattress accomplishes.
Although latex mattresses are often classified as more eco-friendly and healthier alternatives to traditional beds, all latex is not equal. Synthetic latex, or styrene butadiene rubber, is made from petroleum based ingredients and other chemicals that do not offer the same benefits associated with natural latex. The majority of latex on the market is a blend of synthetic and natural latex, and latex mattresses can still have chemical flame retardants and other unnatural materials. Companies can also classify latex as 'natural' even when it contains as little as 30% natural materials. If the natural or environmental benefits are important to you, make sure the mattress is using 100% natural latex and that other materials are also natural.
Gel-infused foams have been making waves the past few years, bolstered by manufacturer claims that foams with gel sleep cooler than foams without gel. However, there is little to no publicly-available proof that gel foams actually contribute to cooler sleep than other modern memory foams. Consumer Reports' testers also found little discernable difference in breathability between gel and non-gel beds.